Bay Area Horoscopes

Eventually, I happened to use Microsft Keyword Prediction Tool.
I did not expected this result.

Keyword Forecast: adCenter Labs
click the left picture and see larger image.

These are what I see.

• I do not why there is a huge spike in March.
• This search term "horoscope" are looked up across most generations.
• The percentage of women is 80 and especially among the women in their 18 and 24.
• I don't know why It predicts the number of searching "horoscope" will decrease in June.

Microsoft also has these interesting tools.

• Search Volume Seasonality Forecast: adCenter Labs
• Demographics Prediction: adCenter Labs

I like Microsoft's this unfancy looking approach but it produces useful tools for our "business".

Labels: demographic, horoscope, keyword, microsoft